Plymouth was a brand of automobiles produced by Chrysler Corporation and its successor DaimlerChrysler. The brand was launched in to compete in what was then described as the "low-priced" market segment that was dominated by Chevrolet and Ford.
It became the high-volume seller for the automaker until the late s. Plymouth cars were marketed primarily in the United States.
The brand was withdrawn from the marketplace in The Plymouth models that were produced up to then were either discontinued or rebranded as Chrysler or Dodge. The logo featured a rear view of the ship Mayflower which landed at Plymouth Rock in Plymouth, Massachusetts. However, the inspiration for the Plymouth brand name came from Plymouth binder twine, produced by the Plymouth Cordage Companyalso of Plymouth. The name was chosen by Joe Frazer due to the popularity of the twine among farmers.
The origins of Plymouth can be traced back to the Maxwell automobile. When Walter P. Chrysler took over control of the troubled Maxwell- Chalmers car company in the early s, he inherited the Maxwell as part of the package.
After he used the company's facilities to help create and launch the six-cylinder Chrysler automobile inhe decided to create a lower-priced companion car. So forthe Maxwell was reworked and rebadged as the low-end four-cylinder Chrysler "52" model. Inthe "52" was once again redesigned to create the Chrysler-Plymouth Model Q.
While the original purpose of the Plymouth was to serve the lower end of a booming automobile market, during the Great Depression of the s the division helped significantly in ensuring the survival of the Chrysler Corporation when many other car companies failed.
InChrysler decided to catch up with Ford and Chevrolet in engine cylinder count. The model designation was advanced to 'PD'. It had been the 'Plymouth Six' at the introduction and was sold through to the end ofbut in much lower numbers. InPlymouth along with the other Chrysler makes added safety features such as flat dash boards with recessed controls and the back of the front seat padded for the rear seat occupants .
The flathead six which started with the Model PC stayed in the Plymouth until the models. InPlymouth producedvehicles, of which 5, were two-door convertible coupes  with rumble seats. The convertible coupe was prominently featured at Chrysler's exhibit at the New York World's Fairadvertised as the first mass-production convertible with a power folding top. For much of its life, Plymouth was one of the top-selling American automobile brands; it, together with Chevrolet and Fordwas commonly referred to as the "low-priced three" marques in the American market.
InVirgil Exner's new Forward Look design theme, advertised by Plymouth with the tagline "Suddenly, it's ",  produced cars with advanced styling compared to Chevrolet or Ford. The total production soared toaboutmore thanand the largest output yet for Plymouth.
However, the — Forward Look models suffered from poor materials, spotty build quality, and inadequate corrosion protection; they were rust-prone and greatly damaged Chrysler's reputation.The Chrysler minivans are a series of minivans that have been produced and marketed by the American automaker Chrysler. In production since the model yearChrysler has produced six distinct generations of minivans; at various stages of their production, Chrysler minivans have been marketed worldwide, primarily in North America and Europe.
Initially introduced as the Dodge Caravan and Plymouth Voyager, the Chrysler minivans have been marketed under a variety of nameplates under Chrysler, Plymouth, Dodge, and Ram brands; through the use of rebadgingChrysler minivans have also been marketed under the Lancia and Volkswagen brands. For the European market, exports were largely supplemented by the Eurostar joint-venture factory in Graz, Austria from to The S platform was not a modified variant of the Chrysler K platformalthough the engines and transmissions used the K-car running gear.
Chrysler manufactured the Generation I minivans, internally codenamed T during development from October until Design specifications were chosen in and were evolutionary. This was the last K-based version of the S platform, as the NS platform switched to a new cab forward design. Its cab forward design was defined by September 23,and inspired by the Chrysler EPIC concept minivan, designed in-house by Julie Dolan in mid Final exterior designs were development program approved in May and frozen for scheduled late production that same month.
The first NS prototypes were built in November and presented on November 24,to Chrysler executive management. The "Reinventing Chrysler" documentary, provided footage of the NS design process in the spring of The fifth-generation Chrysler minivans were introduced at the North American International Auto Show for the model year, marking the debut of the RT platform.
The export-market Chrysler Grand Voyager made its return; following the acquisition of Chrysler by Fiat, the model line was also marketed as a Lancia Voyager outside North America. The first Chrysler minivans to be powered exclusively by V6 engines in North Americathe RT platform marked the introduction of a 4. Forthe 3. In Europe, the Voyager was powered by a 2.
Marketed by Volkswagen exclusively in the North American market, the Routan featured revised interior and exterior styling as well as different equipment content from the Chrysler vans.
Production of the Routan was discontinued in On February 28,Fiat Chrysler Automobiles announced the discontinuation of the Dodge Grand Caravan, the last RT nameplate in production; production of the minivan was scheduled to conclude in late May but has since been delayed to mid-July.
For the model year, Chrysler reintroduced the Voyager nameplate last seen in for the United States.This page is for personal, non-commercial use. We get it.
Ads can be annoying. But ads are also how we keep the garage doors open and the lights on here at Autoblog - and keep our stories free for you and for everyone. And free is good, right? If you'd be so kind as to allow our site, we promise to keep bringing you great content.
Thanks for that. And thanks for reading Autoblog. Future Classic: Chrysler Minivans. Dan Roth. Share 0 Comments. Think of what the automotive landscape looked like nigh on 25 years ago. Mentioning "family car" in would have conjured a station wagon.
Some of us dig wagons, while others think we're daft because of the stigma they still carry. There's no denying that a wagon is an excellent way to transport kids and stuff, but those beasts of yesteryear often led to yearnings for an alternative. We all remember getting carsick while sitting in the rear-facing third row torture chamber, cut off from the rest of the family and their future-looking vantage point. The tailgunner position was a great way to test out new hand gestures on following motorists, though.
When the Chrysler minivans were revealed to the world in as models, they were a revelation. The Caravan and Voyager were not the first vans based on compact chassis, but they were such a successful combination of the elements that sales took off and imitators sprang up only after Chrysler had firmly established its status as the segment trendsetter. Continued after the jump.
It's taken 25 years for cracks in the armor to appear; Chrysler's newly redone vans are fighting for their lives against the formidably excellent Toyota Sienna and Honda Odyssey after years of dominance.The first-generation Chrysler minivans are a series of minivans produced and marketed by the Chrysler Corporation in North America from to and in Europe from to Sold in both passenger and cargo configurations, the series is the first of six generations of Chrysler minivans.
Launched in November for the model year, the Chrysler minivans were produced in a single body style, with the extended-length Grand Caravan and Grand Voyager introduced in For export, Chrysler sold the Chrysler Voyager, competing against the Renault Espace which began life as a Talbot, part of the former Chrysler Europe .
The development of what became the Chrysler minivans began in the early s, as both Ford Motor Company and the truck division of Dodge began separate projects on "garageable vans".
Intended as a more powerful, safer-handling alternative to the Volkswagen Microbus, both companies sought to create vehicles capable as a second car. It was rejected for the same reason, that GM would have done it already if it was a viable idea. At the end ofdevelopment of Chrysler minivans restarted with four main goals, with a planned model year launch.
Ultimately, the L-body was ruled out, as it was considered too light-duty for either the size of the vehicle or its planned six-cylinder engine. The same year, the truck engineering division of Dodge was merged within its car counterpart of Chrysler. ByChrysler chose front-wheel drive for the minivan project, codenamed "T".
From it's approval to the launch, the proposed design would undergo several major changes. Originally intended to use four sedan-style doors similar to a station wagonChrysler changed to two sliding doors for the rear, claiming better parking-lot access.
The design was later changed to a single sliding door, as Chrysler wanted to market the van to commercial buyers; while engineers wanted to make the left-side door an option. The decision to go with a single sliding door was done to reduce costs. Drivetrain choices proved problematic as the K-car 2. The Mitsubishi 2. Launched in November for the model year, Chrysler marketed the first-generation minivans as the Dodge Caravan and Plymouth Voyager, along with the Mini Ram Van cargo van.
While the Dodge Caravan nameplate was used for the first time, Plymouth had used the Voyager nameplate since on its version of the Dodge Sportsman full-size passenger van.
Starting inthe Chrysler Voyager was exported to markets outside of the United States and Canada. Several seating configurations were offered, depending on trim level. The standard configuration of five-passenger seating in two rows was included with seven or eight-passenger seating in three rows; the back two seats were two-passenger and three-passenger bench seats in the style of a larger van, these latched to the floor.
Two styles of rear seats were offered. The three-passenger rear bench was adjustable for passenger legroom or cargo space; the seatback also folded down when not in use.Plymouth Voyager is a nameplate for a range of vans that were marketed by the Plymouth division of Chrysler.
From tothe Voyager was a full-size van, sold as the counterpart of Dodge Sportsman later the Dodge Ram Wagon. Forthe Voyager became a Chrysler minivan sold alongside the Dodge Caravan ; as a minivan, three generations of the Voyager were sold from to From toChrysler used the Chrysler Voyager name for export-market minivans; during the existence of the Plymouth brand, export-market Voyagers were produced with the body and trim of the Dodge Caravan. When including the Plymouth Voyager and Dodge Caravan with their rebadged Chrysler, Lancia, and Volkswagen variants, the Chrysler minivans collectively rank as the 13th best-selling automotive model line worldwide.
For the model year, Plymouth marketed trucks under its own brand for the first time since In contrast to Dodge, the Voyager was marketed solely as a passenger van; in line with the Sportsman, 12—15 passenger seating was offered. Early versions of the Voyager were visually similar to their Dodge counterparts, centering Plymouth badging in the grille as with Fargo vans and Dodges. Forthe B-pillar underwent a redesign, placing the side door further forward; the dashboard was redesigned Dodge would use this design through Externally distinguished by a new grille, the exterior saw a shift of the Plymouth lettering from the grille to the hood.
ForChrysler introduced the second generation of the B-platform vans, marked by a longer front nose and the discontinuation of big-block V8 engines. Virtually indistinguishable from its Dodge Royal Sportsman counterpart, the parking lamps of the Voyager now wrapped into the front fenders, fitted with four rectangular headlamps.
ForDodge vans adopted the "Ram van" model nameplate in line with Dodge pickup trucks ; with a lack of large "RAM" badging on the door, the Voyager saw more differentiation from its Dodge counterpart. Following the model year, Plymouth discontinued the full-size Voyager, using the nameplate for its minivan; the full-size van would be the final full-size truck offered by the brand prior to its closure.
Lee Iacocca and Hal Sperlich had conceived their idea for a modern minivan during their earlier tenure at Ford Motor Company. Henry Ford II had rejected Iaccoca's and Sperlich's idea and a prototype of a minivan inthen rumored to carry the name "Maxivan". Iaccoca followed Sperlich to Chrysler Corporation, and together they created the T minivan — a prototype that was to become the Caravan and Voyager, known colloquially as the "Magic-wagons" a term used in advertising.
InChrysler marketed the rebadged Plymouth variant of its new minivan as the Voyager, using the Chrysler's S platform, derived from the K-platform Plymouth Reliant and Dodge Aries. The Voyager shared components with the K-cars including portions of the interior, e.
Forthe Voyager received minor cosmetic updates as well as the May introduction of the Grand Voyager, which was built on a longer wheelbase adding more cargo room. It was available only with SE or LE trim.Through its production, the model line was offered as both a passenger van and as a cargo van.
Produced for five generations across 36 model years, Caravan is the longest-lived Dodge nameplate six years longer than Dodge Ram. Since their introduction in lateover Production of the Dodge Caravan ended on August 21, At the end ofChrysler commenced development on what would become the Chrysler minivans. While the Dodge Caravan and Plymouth Voyager shared no chassis underpinnings with the K-carsthe two model lines retained mechanical commonality, sharing engines and transmissions.
Originally slated for introduction as a model,  the Dodge Caravan was introduced alongside the Plymouth Voyager in November for the model year. Interior trim, controls, and instrumentation were borrowed from the Chrysler K platform, and coupled with the lower floor enabled by the front-wheel-drive, the Caravan featured car-like ease of entry.
There were three trim levels: base, SE, and LE. Notably, the Caravan, along with the Plymouth Voyagerare considered to be the first mass-produced vehicles to have dedicated built in cup holders. Base vans came equipped for five passengers in two rows of seating. The LE came with seven passengers standard in three rows of seating. The base van had two bucket seats with attached armrests and open floor space between them in the front, a three-person bench seat in the second row.
The seven-passenger came with two bucket seats with attached armrests and open floor space between them in the front, a two-person bench seat in the second row, and a three-person bench seat in the back row. The two bench seats in the rear were independently removable, and the large three-person bench could also be installed in the second-row location via a second set of attachment points on the van's floor, ordinarily hidden with snap-in plastic covers.
This configuration allowed for conventional five-person seating with a sizable cargo area in the rear. The latching mechanisms for the benches were easy to operate although removing and replacing the seats typically required two adults. This configuration was subsequently dropped. Safety features consisted of 3-point seat belts for the front two passengers, with simple lap belts for the rear five. Seats on base models and cloth-trimmed SEs had no headrests, which were not mandated due to the van's "light truck" legal status.
However, the two front seats were equipped with non-adjustable headrests on the LE model and in conjunction with vinyl upholstery on the SE. Side-impact reinforcements were mandated and were at all seating positions front and rear. Neither airbags nor anti-lock braking systems were available. Access to the rear rows of seating was by a large passenger-side sliding door enabling easy access in confined situations, e.
Because only one sliding door was offered, the smaller second-row bench seat was shifted to the driver's side of the van, facilitating passenger access to the 3rd-row seat. The seatback of the rear bench could also be folded forward, providing a flat cargo shelf. The smaller 2nd-row bench was not adjustable, nor foldable; it could only be removed entirely.It seems too complpex and very broad for me.GOODBYE 1984 MAGICWAGON! +LAST COLDSTART!
I'm looking forward for your next post, I wwill try to get the hang of it. I've learn several excellent stuff here. Certainly price bookmarking for revisiting. I surprtise hoow much attempt you put to create this type of excellent informative site.
Thanks for sharing a good tips for FB advertisement. I would start the campign in facebook soon. This is such a rich and comprehensive post for Facebook marketing tips. I love how you give us examples of images for the points you tacked in your article. This is one post that should be read by all marketers, especially those who want to leverage Facebook for their business.
Aw, thanks Victorino, I really appreciate that. Images always make it easier to clarify examples. Glad you liked it. Really awesome facbook advertising with marketing tips. Its hard but well worked better than struggle. I'm a small boutique always looking for new ideas. In your experience, is it better to edit an existing ad or creat new ads. Probably create new ads - you want your ads to be customized for each campaign you're running, not copy and pasted.
Man is mortal, but wordstream article's immortal for social media marketing skills and also internet marketing. Thanks for sharing a future feature. Just come across your website, this is the sort of facebook advertising tips i wanted to hear, thanks. However I learnt new ones. Thre're always new what you can implement to your business Thanks for posting this Megan.
I have been beginning to lose appeal for Facebook recently but this is making me change perhaps. In Facebook metrics, how do I know what the default pixel tracking date is. This is not a postI have bookmark this as one of my references for Facebook Marketing. It's not a post it should be an ebook.
I am amazed at the amount of work you have put in on a post. Can share with me how do you do it. Did you do this by yourself. I will share this with my group too. This article is really helpful for those who are freshers and don't know how to utilize their effort in best possible ways even on facebook. Its really vry effective for them. RegardsSneha Agarwal Nice content, but I really hate that you have used one of those annoying "don't leave here" popups on your blog.
I was just popping my curser up to save the article in my pocket to read later and now I kind of wish I hadn't. Let people leave when they want to. Really great post I like the part you touched on about Changing you rcover photo to reflect a season for right, I make allot of sales on amazon with facebook fan pages on the holadays.